Why do I love commercials?
Why do I love commercials?
by Michelle Shelton
I was thinking about a commercial today and then I realized that I used to love watching TV more for the commercials than anything. Why? I think it has to do with seeing how creative people can be. How inspiring someone can be. Commercials are thought provoking, at least for me.
My husband would most likely disagree about this…however, I would say that is only because once they invented “the clicker” he quit watching commercials because he didn’t want to be sold anything. He doesn’t like to be sold. I, on the other hand, LOVE to be sold to. Sell me something….sell me on your ideas. Sell me on your product. Sell me on YOU.
I have always been enthralled with a commercial that could move people to action. It is amazing to me. People when in action can and do accomplish so much. Getting people to move is quite an accomplishment and to be able to do that through a commercial…WOW!
I remember being in a training once and the trainer responded to a question about getting someone to do something they didn’t want to do. He said, “You can lead a horse to water but you can’t make him drink.” Although at the time this didn’t go over well…I raised my hand and when he called on me I said, “Why not make them thirsty and then they would want to drink?”
The thing is? This has stuck with me. As a marketing and sales student, I am there to inspire people. Not to sell them per se, to inspire them to want what I have to offer. After all, people are motivated by what THEY want. I love the challenge of this. When I believe in something and others don’t, it gives me an opportunity to challenge myself to do something different to inspire. I have to explore what they want and then show them how they can have it. Some people are not able to see they are thirsty because they have never tasted water. Interesting, huh?
So, I was thinking about one commercial in particular. It was for ipod. It was where the person was walking down the street normal and then you caught a glimpse of their reflection on the side of the building and they were dancing like crazy. I love it. I think it is what I feel inside at times. I am dancing on the inside and yet no one knows. My question now is, why not?
